Section A — Business Identity

Who you are, where you operate.

Legal business name Trading / brand name Industry Year founded HQ city Employee band Existing website URL

Section B — Offering

What you sell, what makes it special.

One-sentence elevator pitch Top 3-7 services or products (comma-separated) Unique value proposition Customer pain points and gains Proof — testimonials, certifications, awards

Section C — Target Audience

Who you serve.

Primary persona — age, role, geography Secondary persona (optional) Where they hang out online Awareness stage Buying triggers and objections

Section D — Competitors & Positioning

Where you stand.

2-5 competitor URLs (comma-separated) Where you beat each Brand voice Words to NEVER use Words you LIKE to use

Section E — Goals & Budget

What you want, what you'll spend.

Primary goal 30-day target 90-day target Total monthly marketing budget (USD) Channel split if known (e.g. "60% paid, 30% organic, 10% email") Conversion event(s)

Section F — Technical Footprint

What you already have wired up.

Domain ownership Existing CMS Existing pixels (Meta, Google Ads, TikTok, LinkedIn — comma-separated) CRM ownership Email service

Section G — What you want us to produce

Tick each output you want. Dependencies are pulled in automatically — for example ticking Image Ads auto-includes Brand Kit.

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